---
title: Why the Feel Good Summit Should Be on Every Challenger Brand’s Radar
description: Discover why the Feel Good Summit 2025 is essential for health and wellness challenger brands aiming to scale successfully in retail.
image: https://www.outserve.co.uk/hubfs/Feel%20Good%202025%20-%20Logo%20Grid.jpg
---
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## Ecommerce Accounting.
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## Accounting.
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## Inventory Management.
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## Automations.
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- [Shopify](https://www.outserve.co.uk/software-partners/shopify)
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| --- | --- | --- |
| [Saint and Sofia](https://www.outserve.co.uk/case-studies#saintandsofia) | [PD Adventure Sports](https://www.outserve.co.uk/case-studies#pd-adventure-sports) | [Atlas Flowers](https://www.outserve.co.uk/case-studies#atlas-flowers) |
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\
2 min read
# Why the Feel Good Summit Should Be on Every Challenger Brand’s Radar
[ Philip Oakley](https://www.outserve.co.uk/blog/author/philip-oakley) : Sep 18, 2025, 5:08:27 PM
[Events](https://www.outserve.co.uk/blog/tag/events) [E-commerce](https://www.outserve.co.uk/blog/tag/e-commerce)
Why the Feel Good Summit Should Be on Every Challenger Brand’s Radar
3:31
📍 *London, October 9th 2025*
🎟️ *Use code* ***PARTNER15*** *for discounted tickets*
In the world of challenger brands, building momentum means more than great packaging and a punchy Instagram strategy. It means having the right data, systems, and support to help you scale smart — especially when it comes to launching in retail.
At **Outserve**, we specialise in helping food, drink, and wellness businesses get retail-ready by solving the operational chaos behind the scenes. That’s why we’re thrilled to be supporting the **Feel Good Summit 2025** an exciting event for ambitious founders looking to get listed, grow, and thrive.
## **Why the Feel Good Summit is Unmissable**
Curated by Bread & Jam, the **Feel Good Summit** is designed specifically for Health & Wellness brands aiming to land their first retail listings and scale with impact.
Here’s what you can expect:
### **🎤 Keynotes from category leaders**
Learn from founders at **spacegoods**, **LYMA**, **BOL**, and **The Turmeric Co.** brands that have already made their mark in a competitive space.
### **💬 Panels packed with real insight**
Hear from experts at **The Gut Stuff**, **PÄRLA**, **MuscleFood**, **Selfridges**, **Planet Organic**, and more, tackling the topics that matter: funding, manufacturing, brand building, and beyond.
### **🛍️ Direct pitching to top buyers**
This is your chance to get in front of **Holland & Barrett**, **Waitrose**, **Whole Foods Market**, **Selfridges**, **Zoom by Ocado**, and more buyers actively looking for exciting new products.
### **🤝 Real connections, not just business cards**
Meet other founders, advisors, and experts (like us!) who understand your journey and want to help you succeed.
## **How Outserve Supports Ambitious Brands**
At Outserve, we’ve helped some of the UK’s fastest-growing brands including **Applied Nutrition** and **Absolute Collagen** to scale by building smart systems that grow with them.
We do this by streamlining their operations, integrating their platforms, and surfacing the insights they need to make better decisions. Whether you’re DTC, wholesale, or hybrid, we tailor the tools to match your growth.
Our team are specialists in:
✅ **Xero** – for real-time financial clarity
✅ **Unleashed** – for inventory, production, and batch control
✅ **Shopify** – for powerful ecommerce infrastructure
✅ **A2X** – for seamless marketplace accounting
✅ **Power BI** – for transforming scattered data into crystal-clear dashboards
✅ Plus a host of complementary tools across logistics, reporting, and business intelligence
No more gut-feel decisions. With the right reporting tools and integrations in place, you get full visibility across your supply chain, cashflow, and channels and more time to focus on building a brand people love.
## **Our Approach: Partner, Not Provider**
Outserve isn’t just a plug-in solution. We’re long-term partners who roll up our sleeves, get to know your business, and build systems that match your ambition.
Whether you’re pre-listing or preparing for a funding round, we work with you to:
- Automate where it matters
- Eliminate duplicate effort
- Integrate your key platforms
- Surface insight from your data
- Build lean, scalable operations
## **See You at the Summit?**
We’d love to meet you at the **Feel Good Summit**. Whether you’re running things off spreadsheets or building your second brand, we’ll be there to connect, support, and answer your biggest systems questions.
🎟️ Use **code PARTNER15** for a discount — and let’s chat about what you’re building.
[](https://www.outserve.co.uk/blog/why-fb-brands-losing-margins-tech-stack)
#### [Why F&B Brands Are Losing Margins to Their Tech Stack (And How We're Fixing It)](https://www.outserve.co.uk/blog/why-fb-brands-losing-margins-tech-stack)
[ Philip Oakley](https://www.outserve.co.uk/blog/author/philip-oakley) : Jul 3, 2026, 3:56:02 PM
Disconnected inventory, accounting and ecommerce systems hide your true margins. Here's what F&B founders can fix - and what we're covering at Bread...
[Events](https://www.outserve.co.uk/blog/tag/events) [E-commerce](https://www.outserve.co.uk/blog/tag/e-commerce) [retail](https://www.outserve.co.uk/blog/tag/retail) [Food and Beverage](https://www.outserve.co.uk/blog/tag/food-and-beverage) [ecommerce accounting](https://www.outserve.co.uk/blog/tag/ecommerce-accounting) [AI](https://www.outserve.co.uk/blog/tag/ai)
[Read More](https://www.outserve.co.uk/blog/why-fb-brands-losing-margins-tech-stack)
[.png)](https://www.outserve.co.uk/blog/north-west-product-ecommerce-forum-ai-automation-for-growing-brands)
#### [North West Product & Ecommerce Forum: AI & Automation for Growing Brands](https://www.outserve.co.uk/blog/north-west-product-ecommerce-forum-ai-automation-for-growing-brands)
[ Philip Oakley](https://www.outserve.co.uk/blog/author/philip-oakley) : Mar 3, 2026, 3:01:34 PM
Join the North West Product & Ecommerce Forum to explore AI and automation for scaling brands. Gain practical insights, network with experts, and...
[Xero](https://www.outserve.co.uk/blog/tag/xero) [Outserve](https://www.outserve.co.uk/blog/tag/outserve) [Accounting](https://www.outserve.co.uk/blog/tag/accounting) [Events](https://www.outserve.co.uk/blog/tag/events) [Unleashed](https://www.outserve.co.uk/blog/tag/unleashed) [Shopify](https://www.outserve.co.uk/blog/tag/shopify) [E-commerce](https://www.outserve.co.uk/blog/tag/e-commerce) [A2X](https://www.outserve.co.uk/blog/tag/a2x) [B2B](https://www.outserve.co.uk/blog/tag/b2b) [Food and Beverage](https://www.outserve.co.uk/blog/tag/food-and-beverage)
[Read More](https://www.outserve.co.uk/blog/north-west-product-ecommerce-forum-ai-automation-for-growing-brands)
[](https://www.outserve.co.uk/blog/ecommerce-platforms-shopify-vs-woocommerce)
#### [Ecommerce Platforms: Shopify VS WooCommerce](https://www.outserve.co.uk/blog/ecommerce-platforms-shopify-vs-woocommerce)
[Admin](https://www.outserve.co.uk/blog/author/admin) : Jun 15, 2020, 3:02:00 PM
You’re here to get the scoop on Shopify and WooCommerce – to understand which platform’s offering suits your business best and provides the...
[Shopify](https://www.outserve.co.uk/blog/tag/shopify) [Sales](https://www.outserve.co.uk/blog/tag/sales) [E-commerce](https://www.outserve.co.uk/blog/tag/e-commerce)
[Read More](https://www.outserve.co.uk/blog/ecommerce-platforms-shopify-vs-woocommerce)
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Accounting Services
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- [Business Insights](https://www.outserve.co.uk/accounting-services)
##### Solutions
Solutions
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