---
title: What are Stockouts and Overstocking? How an Inventory Management Solution can help.
description: Discover the pitfalls of stockouts and overstocking in inventory management and the importance of striking a balance.
image: https://www.outserve.co.uk/hubfs/Screenshot%202023-06-11%20153923.png
---
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2 min read
# What are Stockouts and Overstocking? How an Inventory Management Solution can help.
[ Philip Oakley](https://www.outserve.co.uk/blog/author/philip-oakley) : Jul 13, 2023, 1:51:47 PM
[Reporting](https://www.outserve.co.uk/blog/tag/reporting)
Stockouts and overstocking are both inventory management issues that can have negative consequences for a business.
The key to effective inventory management is to strike the balance between the two extremes! This can be a balancing act and requires you to understand and monitor your product data closely.
## What is a stock out?
A stockout occurs when you run out of a particular product or item and are unable to fulfil customer orders. This can result in lost sales, dissatisfied customers, and damage to your company’s reputation. Stockouts can occur due to a variety of reasons, such as inaccurate forecasting, supply chain disruptions, or unexpected changes in demand.
[](https://www.outserve.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLJ7F8049gpX5%2FisTs%2FTT%2BUUzZb8cak11Yr4AYVM6HpEuhDa7lSiBeC8NcQXGo1uIdrFC%2BUlRL8gTxAy2G%2FfVbTNz7kzTN4kuzM7DjJWifurpWUCDyW3EQdv31r4dSsGxeWnH6bsvVP1Tj%2FyGt8N04js8p%2FelkRPFMBL9tU1KUIkwCFyFAYQccPoufAAWSHv3mmn8hQMGXh7fTmReINf3%2F4q8rjLLA%3D%3D&webInteractiveContentId=174843622250&portalId=2588120)
In short, not having stock to sell to your customers is a very bad thing! It’s particularly harmful if it’s one of your major stock lines or if one of your competitors still has a ready supply… Watching your loyal customers move to a competitor is never much fun.
## What is overstocking?
On the other hand, overstocking occurs when you have too much inventory and are unable to sell it within a reasonable timeframe. This can tie up valuable resources and result in increased holding costs, such as storage and maintenance expenses. Overstocking can also lead to you having to discount its products in order to clear inventory, which can negatively impact profitability. Whilst the impact of overstocking feels less immediately traumatic when compared to a stock out, its effects can be just as damaging. Once more, the longer you hold the overstocked lines, the more the effect compounds.
## So what can you do?
Both stockouts and overstocking can be avoided through effective inventory management practices, such as accurate demand forecasting, efficient supply chain management, and regular monitoring of inventory levels. By maintaining an optimal level of inventory, you minimise the risk of stockouts and overstocking, and ensure that you can meet customer demand while maximising profitability.
All sounds good on paper! But how do you set these practices up in your business?
The advances in cloud computing have made great solutions available to businesses of all sizes, but the benefits are best felt by SMEs. Inventory management systems (IMS) such as Unleashed are a great place to start when you’re trying to get a handle on your stock. This allows you to have far greater visibility and control of your stock than manual processes allow. Whatsmore, it integrates brilliantly with Xero Accounting software as well as offering integration into even more stock control software such as Stocktrim. If you’re an ecommerce business, Unleashed offers integrations to most major platforms such as Shopify and Amazon. An IMS like Unleashed is also a great starting point for further data reporting from which you can perform ABC or RFM analysis.
If you’d like to talk through your stock out or overstocking problems with an inventory management pro (or you have any other questions about inventory, Unleashed, Xero or even other solutions…) Outserve offer a free 15 minute chat to understand where you currently are and how you can move forward.
A stockout occurs when a company runs out of a particular product or item and is unable to fulfil customer orders. This can result in lost sales, dissatisfied customers, and damage to the company’s reputation. Stockouts can occur due to a variety of reasons, such as inaccurate forecasting, supply chain disruptions, or unexpected changes in demand.
On the other hand, overstocking occurs when a company has too much inventory and is unable to sell it within a reasonable timeframe. This can tie up valuable resources and result in increased holding costs, such as storage and maintenance expenses. Overstocking can also lead to a company having to discount its products in order to clear inventory, which can negatively impact profitability.
Both stockouts and overstocking can be avoided through effective inventory management practices, such as accurate demand forecasting, efficient supply chain management, and regular monitoring of inventory levels. By maintaining an optimal level of inventory, companies can minimise the risk of stockouts and overstocking, and ensure that they are able to meet customer demand while maximising profitability.
[](https://www.outserve.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLJ7F8049gpX5%2FisTs%2FTT%2BUUzZb8cak11Yr4AYVM6HpEuhDa7lSiBeC8NcQXGo1uIdrFC%2BUlRL8gTxAy2G%2FfVbTNz7kzTN4kuzM7DjJWifurpWUCDyW3EQdv31r4dSsGxeWnH6bsvVP1Tj%2FyGt8N04js8p%2FelkRPFMBL9tU1KUIkwCFyFAYQccPoufAAWSHv3mmn8hQMGXh7fTmReINf3%2F4q8rjLLA%3D%3D&webInteractiveContentId=174843622250&portalId=2588120)
[](https://www.outserve.co.uk/blog/podcast-the-power-of-data-influencing-sales-and-marketing-the-human-way)
#### [PODCAST: The Power of Data: Influencing Sales and Marketing the Human Way.](https://www.outserve.co.uk/blog/podcast-the-power-of-data-influencing-sales-and-marketing-the-human-way)
[ Dan Mennell](https://www.outserve.co.uk/blog/author/dan-mennell) : Mar 7, 2024, 10:41:05 AM
On the podcast, Phil and Bart delved into the dynamic realm of data and how it can shape sales and marketing strategies to foster more authentic...
[Accounting](https://www.outserve.co.uk/blog/tag/accounting) [Reporting](https://www.outserve.co.uk/blog/tag/reporting) [ecommerce](https://www.outserve.co.uk/blog/tag/ecommerce)
[Read More](https://www.outserve.co.uk/blog/podcast-the-power-of-data-influencing-sales-and-marketing-the-human-way)
[](https://www.outserve.co.uk/blog/unleashed-a-cloud-based-inventory-management-system-for-manufacturing-businesses)
#### [Unleashed: A Cloud-Based Inventory Management System for Manufacturing Businesses](https://www.outserve.co.uk/blog/unleashed-a-cloud-based-inventory-management-system-for-manufacturing-businesses)
[ Philip Oakley](https://www.outserve.co.uk/blog/author/philip-oakley) : Jul 17, 2023, 1:17:00 PM
Primarily an inventory management system, designed to help you keep track of your stock and the cost of your stock, unleashed is a fantastic...
[Reporting](https://www.outserve.co.uk/blog/tag/reporting) [Business Intelligence](https://www.outserve.co.uk/blog/tag/business-intelligence)
[Read More](https://www.outserve.co.uk/blog/unleashed-a-cloud-based-inventory-management-system-for-manufacturing-businesses)
[](https://www.outserve.co.uk/blog/ecommerce-mastering-stock-turn-for-success)
#### [Ecommerce - Mastering Stock Turn for Success](https://www.outserve.co.uk/blog/ecommerce-mastering-stock-turn-for-success)
[ Philip Oakley](https://www.outserve.co.uk/blog/author/philip-oakley) : Jun 23, 2023, 2:10:00 PM
"Boost your eCommerce business with effective stock management strategies. This comprehensive guide explores the impact of stock turn on...
[Inventory](https://www.outserve.co.uk/blog/tag/inventory) [Unleashed](https://www.outserve.co.uk/blog/tag/unleashed) [Reporting](https://www.outserve.co.uk/blog/tag/reporting) [ecommerce](https://www.outserve.co.uk/blog/tag/ecommerce) [stock](https://www.outserve.co.uk/blog/tag/stock)
[Read More](https://www.outserve.co.uk/blog/ecommerce-mastering-stock-turn-for-success)
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