---
title: Should you integrate Xero and HubSpot?
description: Xero can integrate with Hubspot, helping to make your customer relationship management software even more intelligent. The joining of these two key solutions helps businesses to take advantage of combined data. This integration means that your useful information about Contacts in Xero is accessible in Hubspot too! Importantly, you are able to see who has … Should You Integrate Xero and HubSpot? Read More »
image: https://www.outserve.co.uk/hubfs/xero+hubspot.png
---

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## Ecommerce Accounting.

Complete accounting solutions focussed on profit and growth

- [Accounting](https://www.outserve.co.uk/accounting-services#accounting--section)
- [International Sales Tax](https://www.outserve.co.uk/accounting-services#internationalSalesTax--section)
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## Inventory Management.

Inventory management systems play a crucial role in thriving product businesses

- [Backup Solutions](https://www.outserve.co.uk/unleashed-backup-service)
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## Ecommerce Automations.

Automating your core systems is the key to efficiency and effectiveness

- [Automations](https://www.outserve.co.uk/solutions#automations)
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- [Custom Development](https://www.outserve.co.uk/solutions#custom-development)
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## Software.

![an animation showing a mobile phone with a browser window open flowing into a laptop screen and then a desktop accounting screen](https://www.outserve.co.uk/hs-fs/hubfs/OS%20Website%20Assets/animations/MenuGif.gif?width=300&height=199&name=MenuGif.gif)

## Accounting.

Scalable software that grows with you

- [Xero](https://www.outserve.co.uk/software-partners/xero)
- [A2X](https://www.outserve.co.uk/software-partners/a2x)
- [Quickbooks](https://www.outserve.co.uk/software-partners/quickbooks)

## Inventory Management.

Product and inventory software that makes sense

- [Unleashed](https://www.outserve.co.uk/software-partners/unleashed)
- [Unleashed B2B](https://www.outserve.co.uk/software-partners/unleashedb2b)
- [Inventory Planner](https://www.outserve.co.uk/software-partners/inventoryplanner)

## Automations.

Seamless integrations and automations

- [Shopify](https://www.outserve.co.uk/software-partners/shopify)
- [Lightspeed](https://www.outserve.co.uk/software-partners/lightspeed)
- [Power BI](https://www.outserve.co.uk/software-partners/powerbi)
- [Hubspot](https://www.outserve.co.uk/software-partners/hubspot)

## Case Studies.

![Four colleagues engaged in a discussion around a white table, with smartphones placed on the table, in a modern conference room.](https://www.outserve.co.uk/hs-fs/hubfs/Photo%20session%2003.2024/outserve_staffs_group_11.jpg?width=260&height=174&name=outserve_staffs_group_11.jpg)

## Our client success stories.

Whether they use a single solution or a full end-to-end integration of multiple software packages we are proud to be a part of our client's success.

| [![A photo of our clinet Protectapet](https://www.outserve.co.uk/hs-fs/hubfs/Imported%20sitepage%20images/website%20client%20images%20and%20logos/eve-protect_a_pet-circle.png?width=75&height=75&name=eve-protect_a_pet-circle.png)Protectapet](https://www.outserve.co.uk/case-studies#protectapet) | [![photo of our client Lola designs](https://www.outserve.co.uk/hs-fs/hubfs/Imported%20sitepage%20images/website%20client%20images%20and%20logos/frank-lola_design-circle.png?width=75&height=75&name=frank-lola_design-circle.png)Lola Designs](https://www.outserve.co.uk/case-studies#lola-designs) | [![logo-origin-coffee-roasters-300x121](https://www.outserve.co.uk/hs-fs/hubfs/logo-origin-coffee-roasters-300x121.png?width=75&height=30&name=logo-origin-coffee-roasters-300x121.png)Origin Coffee](https://www.outserve.co.uk/case-studies#origin) |
| --- | --- | --- |
| [![photo of our client from Saint and Sofia](https://www.outserve.co.uk/hs-fs/hubfs/Imported%20sitepage%20images/website%20client%20images%20and%20logos/henry-saint_and_sofia-circle.png?width=75&height=75&name=henry-saint_and_sofia-circle.png)Saint and Sofia](https://www.outserve.co.uk/case-studies#saintandsofia) | [![photo of our client from Canoe Centre](https://www.outserve.co.uk/hs-fs/hubfs/Imported%20sitepage%20images/website%20client%20images%20and%20logos/shane-canoes-circle.png?width=75&height=75&name=shane-canoes-circle.png)PD Adventure Sports](https://www.outserve.co.uk/case-studies#pd-adventure-sports) | [![blue Atlas logo surrounded by photos of flowers in a white circle frame](https://www.outserve.co.uk/hs-fs/hubfs/Imported%20sitepage%20images/website%20client%20images%20and%20logos/atlas-flowers-circle.png?width=75&height=75&name=atlas-flowers-circle.png)Atlas Flowers](https://www.outserve.co.uk/case-studies#atlas-flowers) |

- View all client success stories

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 1 min read

# Should you integrate Xero and HubSpot?

[Admin](https://www.outserve.co.uk/blog/author/admin) :  Jul 30, 2020, 11:00:00 AM

[Integration](https://www.outserve.co.uk/blog/tag/integration) [Xero](https://www.outserve.co.uk/blog/tag/xero) [HubSpot](https://www.outserve.co.uk/blog/tag/hubspot)

![Should you integrate Xero and HubSpot?](https://www.outserve.co.uk/hubfs/xero+hubspot.png)

[Xero](https://www.outserve.co.uk/xero/) can integrate with [Hubspot](https://www.outserve.co.uk/what-we-do/hubspot), helping to make your customer relationship management software even more intelligent.

The joining of these two key solutions helps businesses to take advantage of combined data. This integration means that your useful information about Contacts in Xero is accessible in Hubspot too! Importantly, you are able to see who has already purchased from you along with who owes you money – a great reason to integrate Xero and HubSpot.

![integrate Xero and Hubspot](https://www.outserve.co.uk/hs-fs/hubfs/Imported_Blog_Media/undraw_check_boxes_m3d0.png?width=962&height=789&name=undraw_check_boxes_m3d0.png)

 

Not only do you get to view key data relating to your financials you also get to use this data to better guide your marketing efforts, strengthening your campaigns. The integration of [Xero](https://www.outserve.co.uk/xero/) and HubSpot gives you the opportunity to quickly view data that will help to inform who you send marketing material to. For example, you can choose to remove customers who have overdue invoices from emails offering discounts or other promotions.

![integrate Xero and Hubspot](https://www.outserve.co.uk/hs-fs/hubfs/Imported_Blog_Media/undraw_data_trends_b0wg.png?width=1376&height=1017&name=undraw_data_trends_b0wg.png)

 

The customer segments available from the Xero and HubSpot integration are:

- Customers with invoices 7 days overdue.
- Customers with invoices 30 days outstanding.
- Customers that have purchased from you.
- Customers that have paid you in the last year.

![](https://www.outserve.co.uk/hs-fs/hubfs/Imported_Blog_Media/HubspootXero.png?width=631&height=777&name=HubspootXero.png)

Segment Hubspot CRM Data based on Xero accounting Information.

 

To make the data from Xero available in [HubSpot](https://www.outserve.co.uk/what-we-do/hubspot/), log into Xero and go to ‘Settings’ then go to ‘Connected Apps’ and click on HubSpot. Set up your new segments. After this is done, your Xero Contacts that already exist in HubSpot will be automatically updated with the new segment data.

If you want to discover more about how this integration can provide you with superior data and help you to make better, more informed decisions, our consultants are here to [help](https://www.outserve.co.uk/contact/).

[![OutserveWeb is an official Xero App Integrator!](https://www.outserve.co.uk/hubfs/Imported_Blog_Media/App-Integrator-e1554726823658.jpg)](https://www.outserve.co.uk/blog/official-xero-app-integrator)

#### [OutserveWeb is an official Xero App Integrator!](https://www.outserve.co.uk/blog/official-xero-app-integrator)

[Admin](https://www.outserve.co.uk/blog/author/admin) : Apr 8, 2019, 2:40:38 PM

As an official Xero App Integrator, we help you choose the right apps for your ecommerce business and integrate them with your Xero cloud accounting...

[Xero](https://www.outserve.co.uk/blog/tag/xero) [Cloud](https://www.outserve.co.uk/blog/tag/cloud)

[Read More](https://www.outserve.co.uk/blog/official-xero-app-integrator)

[![Xero 2019, beautiful business today and tomorrow](https://www.outserve.co.uk/hubfs/Imported_Blog_Media/Welcome-Reception.jpg)](https://www.outserve.co.uk/blog/xero-2019-beautiful-business-today-and-tomorrow)

#### [Xero 2019, beautiful business today and tomorrow](https://www.outserve.co.uk/blog/xero-2019-beautiful-business-today-and-tomorrow)

[Admin](https://www.outserve.co.uk/blog/author/admin) : Jan 15, 2020, 1:48:25 PM

A vital tool for the future-proofing of businesses, Xero is an incredible cloud-based accounting software designed with users in mind. Although we...

[Xero](https://www.outserve.co.uk/blog/tag/xero) [Accounting](https://www.outserve.co.uk/blog/tag/accounting) [Events](https://www.outserve.co.uk/blog/tag/events)

[Read More](https://www.outserve.co.uk/blog/xero-2019-beautiful-business-today-and-tomorrow)

[![Just what you’ve been waiting for: Xero and Hubdoc](https://www.outserve.co.uk/hubfs/Screenshot%202022-02-21%20at%2011.30.45.png)](https://www.outserve.co.uk/blog/xero-and-hubdoc-march-2020)

#### [Just what you’ve been waiting for: Xero and Hubdoc](https://www.outserve.co.uk/blog/xero-and-hubdoc-march-2020)

[Admin](https://www.outserve.co.uk/blog/author/admin) : Jan 28, 2020, 1:51:30 PM

Calling all Xero lovers! It’s time to get excited about Hubdoc! Do these feature on your list of goals? Get rid of pesky admin tasks? Get rid of...

[Xero](https://www.outserve.co.uk/blog/tag/xero) [Accounting](https://www.outserve.co.uk/blog/tag/accounting)

[Read More](https://www.outserve.co.uk/blog/xero-and-hubdoc-march-2020)

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![Outserve logo white on blue ](https://www.outserve.co.uk/hubfs/Client%20Logos/outserve-logos-idplDVDg3Q.svg)

[mailto:info@outserve.co.uk](mailto:info@outserve.co.uk) [tel:+441785244080](tel:+441785244080)

##### Accounting Services

Accounting Services

- [Accounting](https://www.outserve.co.uk/accounting-services)
- [International Sales Tax](https://www.outserve.co.uk/accounting-services)
- [Bookkeeping](https://www.outserve.co.uk/accounting-services)
- [Business Insights](https://www.outserve.co.uk/accounting-services)

##### Solutions

Solutions

- [Ecommerce Healthcheck](https://services.outserve.co.uk/ecommerce-healthcheck)
- [Ecommerce Websites](https://www.outserve.co.uk/software-partners/shopify)
- [Inventory Management Support](https://www.outserve.co.uk/solutions#inventory-management-support)
- [Inventory Management Partners](https://www.outserve.co.uk/software-partners/unleashed)
- [Scopings](https://www.outserve.co.uk/solutions)
- [Data Migration & Backups](https://www.outserve.co.uk/solutions)

##### Company

Company

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